Yes, we know how e-commerce is growing in leaps and bounds and has been for a while; the numbers are astounding. U.S. e-commerce sales projections, overall, are targeted to be at $432.2 billion in 2017 according to eMarketer Inc., apparel and electronics seem to be driving the market. Plenty of retailers in the apparel/accessory category are bringing in big sales online and they are growing fast but something’s missing which is why with all the data for online shopping, people are still buying from brick and mortar retailers more than online shops.
When I was a little girl, my mom took me into the city every Saturday to go shopping. We went to Bloomingdale's, Saks, Macy's and specialty stores tucked away on side streets all over town. She would point out what silhouettes and colors would work for different body types, who could mix and match what and at 4'11", she knew just what to wear. The department stores were the places my senses were able to run wild. What an experience it was as we walked onto the main floor where the endless perfume counters had fragrances wafting through the air. We passed sales ladies offering a spritz of this and a sample of that. Usually, the jewelry department was on the main floor too; the necklaces, bracelets, and rings ranged from wood to gold to an endless palate of colors.
Heather Chaplin said it best in her article, The Seduction of Sound and Touch, when she noted "Online shopping is an algorithm-driven, frictionless experience of terrifying efficiency. It's easy, it's fast and it's completely devoid of any experiential pleasure." I echo Heather's sentiments as my mom and I were always close and I have no doubt that our shopping excursions deeply bonded us that much more. I too, can still walk into a good department store and gasp, inhale and get a silly grin on my face. True, most of the times I wont buy anything or I'll play a little game, telling myself if I walk out of the store and the shoes I so love are still on my mind in three days, that means I really want them and go back and try them on again. Maybe I'll buy them and maybe I wont but the practice of leaving and returning and deciding are such a part of the experience.
"There's an old saying that if you have to ask the price of something, you cant afford it. My advice: Don't ask the price. You already own the experience." Heather Chaplin
With the holidays coming just around the corner, we know better than anyone that brick and mortor stores, especially department stores in the city, go all out in decoration. It can be a wonderful experience to just wander and delight in the beautiful, wintry atmosphere. Sometimes it's the simple things that can bring us joy and excitment; we must find these things and hold on to them.
Thank you so much for joining us today!
Stop by Tuesday for our next blog post
Quote to take with you for the week:
"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."